Drinkers in Europe are craving American spirits. But will trade flow?


Stephen Gould is pacing his home in Colorado, where he has just issued his latest order to a small group of engineers. Ford, he says, to a control in the Asia Pacific supply chain, this is not an unusual activity – in addition to the day before he was on the operating table caught a cold, he said, as the doctors removed a large tumor in his chest.
The stitches may be just a few hours, but gould knows that this moment is very important for him and he takes time to recover. The founder and director of Golden Moon Distillery, a colorado-based white wine company, is preparing to make a $5 million transition to increase production from thousands of cases a year to more than a quarter of a million.
Golden moon created gould, the so-called “craftsman super-senior” spirit – gould, bourbon, black rim of the eye, and more, using the method of historical thinking method to produce from gould’s old private distillation literature research in the library. This small batch of locally sourced white wine is doing brisk business across the United States. Independent wineries in the U.S. grew more than 20 percent last year. “People want to know where their spirit comes from, they want different things, it tastes great,” gould says.
This includes drinkers outside the United States who are rapidly developing their taste for America’s unique wine. The U.S. exported $1.4 billion of distilled spirits in 2016, up 6.7 percent from 2015 and is expected to be better this year. Big companies such as Jack Daniels, funded by multinational owners with deep pockets, have long held a place in the world. Now smaller wineries are taking some action. Gould confidently abandoned the expansion of his winery to allow him to export. “We are planning to be a bigger player in the UK, we are in the Dutch market, we are in active negotiations in northern Europe, and then we plan to launch whisky in the Japanese and Indian markets.”
But international expansion is a risk at a time when global trade is facing unprecedented challenges. Donald trump threatened to impose tariffs on eu steel imports in July’s protectionist trade action. The move prompted a retaliatory threat from the European Union, which levies a tax on bourbon, one of the most distinctive American products on the market. “We are in a high atmosphere of fighting,” European commission President jean-claude juncker told reporters.

Gould has not expressed anger at the trump administration’s new protectionist stance. “I am very shocked that our current government has a serious lack of understanding of how international trade works,” he said. “I think the shift in our attitude towards trade will hurt the entire wine and beverage industry in the United States.” But he thinks his industry is strong enough to overcome emerging trade wars.
Other distillers are more optimistic about the threat to trade between the us and Europe. Steve Beam, a descendant of Boston’s best-known pioneer, Jacob’s Beam, runs whiskey distilleries in Kentucky’s limestone branch. His main products: Yellowstone whiskey, 105 bourbon. “Depending on the tax situation, we may lose some competitive advantage,” he said, possibly in the European Union’s bourbon tax. “they can make consumers more expensive. Everyone lost the deal. But hopefully they’ll get it all figured out, and the situation is different. “Beam says the gap in the market will be there anyway. “There seems to be more demand than supply, which is always a good situation for suppliers,” he said.
Liang’s main target is the UK, the second-largest us spirits export market after Canada. The British drank $122 million in American wine in 2016. For liang and gould, however, the big question of brexit looms over Britain’s plans to expand. The uncertainty over how Britain’s exit from the eu will affect trade deals means exporters cannot plan for next year, let alone five years. “I don’t think the British government really knows what it is doing,” gould said.
But British drinkers will lose their appetite. Retailer Morrisons, Waitrose, Asda and Marks and Spencer have all introduced new artisanal sprites into their stores over the past two years. American spiritual distributor Michael Vachon, who works in the UK, says the country’s economic stagnation may actually be helping to sell. “In a recession, a product like ours might do better. People may not be able to afford their holidays, but they can still replace themselves with smaller ones. ”
The growing market seems to be a broader trend, with consumers abandoning mass-produced products in favor of artisans. “Making products is more important to consumers than ever, because they are more accessible than ever before,” Vachon said. He will soon compare the growth of independent spirits to the prosperity of craft beer. But while acknowledging the similarities, brewers are reluctant to use the word “craft” when describing their business. Beam said: “we are moving away from this term. “I prefer to call myself a food glass winery. The process is not really significant in the distillation industry, and I think it has lost some meaning in the brewing industry. ”
Whatever you call it, the industry looks healthy. Gould and he were also happy about The Times. “I left the hospital in five days, and those who have my surgery are usually discharged.” “He boasted. “And I feel very good.”


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