The auto industry has been around for more than a year. The world of cars is about to change. We are getting closer and closer to clean, autonomous, connected driving, even in individual ownership. The momentum has been going on for some time, but it feels like 2017 is already the biggest driver.
Technology companies, their hungry eyes, can thank this shift. The likes of tesla and Google are really shaking things up. The absolute speed of their world’s functioning exposed some of the more dinosaur car Settings. However, in the process, some of the leading traditional car brands also show that history, knowledge and intelligence are based on a century of manufacturing cars. In fact, the car revolution has left conservative ideas for explorers, modernists, and freethinkers to protect free space. Participating in the mobile world is certainly an exciting time.
So what’s the impression of 2017? Only a small number of production cars. The whole vehicle enterprise is not completely ready to take the lead and the vanguard products to achieve the leap-forward development. Most of the new electric vehicles on the market don’t have the same visual courage as BMW i3 and i8 – they add a clean engine to a conservative setting.
The world of luxury and performance saw the most exciting new production cars. Rolls-Royce has proved that it still reigns over the luxurious car world and the latest Phantom, an object that only brings the joy of the heart in all its possible ways. With this latest model, the team has brought the personalized experience to a new level in the concept of the on-board gallery. In other ways, the McLaren’s 720S is an excellent performance in a complex project and the second lexus shows that the premium car market with LS can benefit from a small niche.
The real excitement is still the concept and idea that once felt in the real world. That is largely thanks to a change in attitudes by companies such as BMW, which almost reshaped itself as a technology company to recognise the growing relationship between the two worlds. More traditional luxury-goods makers have had to do a bit of spirituality. Rolls-Royce and bentley, in particular, their surprise provocative research car, the brave proposition, opened up a new dialogue on the future of luxury goods.
BMW has been at the forefront of ecological thinking, building an electric sub-brand six years ago, and its findings have been filtered through mainstream products. This year’s Vision Dynamics has launched a mid-sized I model, sitting between electric i3 city car and the i8 hypercar. BMW has promised to launch 25 electric and hybrid models, while “Vision” shows the extent to which the brand is willing to explore its visual language in the era of electrification.
Similarly, brands like mercedes-benz are investing heavily in research and development to find a more comprehensive sustainable solution. The latest mercedes-benz EQA and smart, smart vision EQ Fortwo is a sign of the self-driving electric city drive. Then, in order to prove the cleanness does not mean that the driving boring, high-performance AMG arm in 2017, according to the value of 2 million pounds ($2.7) in the Project One, it is a hybrid car, the formula One car technology.
Elsewhere, luxury private and first-class airline cabins inspired audi to create Aicon as an autonomous electric concept without pedals or steering wheels. Although the parent company, Volkswagen, imagines an ID Crozz concept, it is expected to launch a high-distribution electric crossover in three years. It also constitutes part of the German giant’s ambitious eco-plan to reach the sales target of one million electric vehicles over the next decade.
For the next year, I suspect the momentum may accelerate, but there won’t be big changes in the official models. Not yet. Nor do our expectations and interactions. There are still some small wind in the car culture. And that ultimately leads to a real paradigm shift.