In December, aldi was ramping up pay for its store staff after a 15% increase in sales.
The German grocer said sales in the UK and Ireland would exceed 10 billion pounds for the first time in 2017, after opening 76 stores, bringing the total to 762.
The main reason for the increase in sales was that Aldi’s select selection of products in December increased 30% from the same period in 2016. Meat pie, carrot with gingerbread crumbs, Aberdeen Angus beef roast joint and Irish cream liqueur are all well sold.
Aldi in the UK and Ireland chief executive Matthew Barnes (Matthew Barnes) said: “this is our most busy Christmas, because millions of holiday shoppers from expensive food retailers to Aldi.
While we have seen strong growth in all categories, our performance in particular has exceeded all expectations. ”
Aldi said the minimum hourly rate for store assistants rose to 8.85 in the country, up 3.75 percent from a year earlier, while London gained 10.20 pounds, up 4.6 percent from February 1.
The company also paid employees a break from some chain stores, saying it was reaffirming its position as the highest-paid supermarket in the UK.
The wage ratio and life foundation matching recommended independent validation of a living wage, aldi, though, have not formally approved the plan, because not all the workers to ensure that ratio is the lowest.
Aldi’s performance hints at a strong year for discounts, putting further pressure on major supermarkets. Bruno Monteyne, an analyst at Bernstein Research, says the 10% increase in aldi comes from the launch of new stores, while another 2.5% is the result of higher prices.
He said Aldi’s profit margins could be under pressure as prices for Tesco, Sainsbury’s and Asda rose.
Convenience stores are also seen as a commercial activity from supermarkets to the end of 2017, in part because they have benefited from opening longer on Sundays, including Christmas Eve.
Nisa, a grocery wholesaler that offers services to thousands of independent shops, said sales rose 1.7 per cent in the 10 weeks to New Year’s eve. The cooperative’s sales rose 6.2 percent in the two weeks of January 1.