Moving from a value-for-money brand to an ideal brand is a tough challenge, but Kia thinks it has what it takes.
With the 2018 Stinger, a sporty four-door coupe, Kia hopes to jump from a buzzing frog to a must-have frog.
In Stinger conference in California, Audi, BMW, and even Porsche models have entered the highly competitive driving. News: Kia wants to break its mold.
Michael Sprague, executive vice president of Kia Motors America, said: “It was a turning point and people finally got rid of this old view of Kia.” Stinger gives us credit. ”
Stinger’s credentials are impressive. First design is the work of Peter Schreyer, Hyundai-Kia Design Director. With his background as a Volkswagen / Audi designer, it was not surprising that Schreller’s Sting responded to the enviable Audi Coupe A7 compact coupe.
More importantly, Kia attracted major BMW engineer Albert Biermann. Bierman, famous for his work at BMW’s well-known Sports M department, aims to make Stingh’s road style comparable to Germany’s best competitiveness.
In this regard, driving a Porsche Panamera is three to four times that of the starting price of $ 32,000, and Kia back to back is rather limited. But the rear-wheel or all-wheel drive Stinger is impressive in the Audi A7 and A5 as well as in the BMW 440i, with its powerful 3.3-liter V6 engine with a basic 2.0-liter turbo engine and overall handling.
Stinger steering too light, the car’s front suspension will produce excessive vertical acceleration. However, if you do not push the car too tight, it becomes a good companion for turning the road.
Internally, Stinger’s design did a reasonable job of trying to compete with more expensive German competitors, but dashboards could do more with unique decorations and materials. It looks like a disappointment to have a large Kia badge printed on a very simple steering wheel.
From a functional point of view, Stinger’s large rear door compartment is a great utility, but the price is limited by the narrow rear space and limited back vision.