Dixons Carphone CEO will step down to run the chemical chain Boots


Chief Executive, Britain’s largest specialist electronics and handset retailer, will resign as high street chemist Boots.
Sebastian James, who led the Dixons Carphone for six years, resigned a few days before the Christmas deal was up to date.

James said: “In the past few years, leading the industry and work with such passionate and loyal colleagues is a great honor.

“I think we can be proud of the profound changes we’ve seen in the Dixons Carphone, as well as the good reputations, customer sentiments and world status we enjoy now.”

James started his career at management consultancy Bain & Company.

He joined Dixons Retail in 2008 and later became CEO in 2012, continuing his role with Carphone Warehouse in 2014.

A few weeks before Chief Financial Officer Mark Humphrey Singer headed to Marks & Spencer.

Dixons Carphone reported a half-year profit collapse in December last year and warned shutting down stores and turning to simpler business models on its mobile handsets.

Ian Livingston, chairman of Dixons Carphone, praised James for his “outstanding contribution” to the company. He said: “Today’s company is much more profitable than CEOs of Dixon retail companies in terms of revenue, customer satisfaction, and customer satisfaction in 2012. The group is now the market leader in eight countries.”

Alex Baldock, the incumbent group chief executive of online retailer Shop Direct, will replace James at the close of the fiscal year in April.

Alex Gourlay, co-COO of the Walgreens Boots Federation, said the company is happy.

He said: “We believe his deep retail expertise will drive significant advances and innovations in Boots that benefit all our stakeholders.”


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