In Norway, the preference for snus is bound to rekindle the debate over the health effects of the product, a damp powdery smoke under the lips.
Although its sales are illegal across the EU, it is exempt in Sweden, while Norway is not a member of the European Union.
According to the Norwegian Bureau of Statistics SSB, in 2017, 12% of snuff was used daily in Norway compared to 11% in daily smokers.
Under Oslo’s ambitious anti-tobacco policy, Norway became one of the first countries in the world to ban smoking in public places in June 2004.
Cigarettes cost about 11 euros ($ 13.50) per pack, and Norway used neutral packaging last year.
Since 2007, the number of smokers has been reduced by half, and smokers make up 22% of the population every day.
But snus consumption has taken off and cigarettes have been rising. In 2016, 12% of smokers were daily smokers, while 10% of snuff was used. The cost per box was slightly above 9 euros.
The product became popular in the 18th century and became the target of the tobacco industry.