Future Impact: Volkswagen’s EV Strategy


Volkswagen scandal caused bruises and blows, the public hopes to see as far as possible away from diesel vehicles. The company brought three BEV concepts to the LA Auto Show – a golf-size hatchback called ID, a reincarnation of the iconic Microbus ID Buzz and a car called ID Crozz Small crossover car. All three have been seen, but the public showcased them at the Los Angeles show so it could talk more about its BEV product strategy.
All three of these concept preview production models will be built on a new BEV vehicle architecture called MEB. The flexibility and scalability of the MEB follows the rapidly emerging practice of the BEV design, with underfloor battery packs between the wheels and the ability to package the motor at the front and back of the platform. Interestingly, rear mounted motors and rear drives will be the standard format for MEB vehicles. Christian Senger, head of Volkswagen Electric Vehicles, said: “We are reinstating the original Beatles and the front mounted motors are only suitable for vehicles that require all-wheel drive.

Volkswagen has confirmed that by 2019 in Europe sales ID number of the production version. ID Crozz two-tier cross-production versions will appear in the United States in 2020. Although executives did not mention it, we understand from Wolfsburg sources that three-tier versions of the extended wheelbase are under development. The production version of ID Buzz will be marketed in the United States in 2022 and by 2025 these vehicles will be joined by a large, low-profile BEV sedan that is very attractive at a press conference.

All of these will leverage the packaging efficiency of the MEB to provide spacious interiors that Volkswagen will use to prove BEV’s pricing strategy. For example, the production version of the two-row ID Crozz is similar in shape to the regular Tiguan, but its internal space will be comparable to Touareg so it will be priced as a replacement for Volkswagen SUVs.
Although the public has announced publicly that 15 BEVs will be provided by 2025, Los Angeles executives remain cautious about the details. Our sources say the all-electric version of the Beatles is under consideration and Reto Brun, head of Volkswagen California’s design studio, agrees that MEB’s compact motor powertrain means the car’s proportion will be the same as the original aerodynamic Drive system is pretty cool car. Allegedly, other MEB-based models on the Wolfsburg radar include four convertible and hatchback convertible hatchbacks. Even Volkswagen’s performance-oriented R department is said to be eager to join the MEB party and is said to be working on an all-electric rear-wheel drive.

MEB is a new platform more than one. Jürgen Stackmann, VW’s board member for sales and marketing, said it will lead the transformation of Volkswagen’s entire business model. A small example: The options will be simplified so that once consumers have selected the vehicles they need and how much power and range they want, they will only need extra features from limited color and package including applications and services. Driven by the high level of network connectivity and data analytics developed in partnership with companies such as Adobe,

All MEB cars will be ready for automatic driving. Starkman said: “Autonomy is an earthshaking move in our industry.” He believes Volkswagen needs to become a leader in affordable mass-market self-driving cars.


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