AirBnB is offering new services to affluent travelers as it tries to compete in the luxury travel market.
Accommodation will be provided for boutique hotels, accommodation and breakfast and more unusual locations such as tree houses and small boats.
The company also announced ‘AirBnB Plus’, a sign of approval for the site it has checked.
The moves follow stricter rules for companies in some countries.
According to recent data released by the San Francisco chronicle, AirBnB has lost more than half of its homes in the city as stricter regulations have been implemented.
As the company prepares to list on the stock market, the diversification is AirBnB’s attempt to put more eggs into different baskets. That could raise concerns among potential investors that AirBnB’s core business – homeowners sharing property – could be threatened.
The latest announcements continue to transform AirBnB from a start-up company into a more traditional travel company for companies that can’t afford hotel rooms.
Brian Chesky, AirBnB’s chief executive and co-founder, made the announcement Thursday in San Francisco.
AirBnB Plus is the company’s attempt to provide some quality assurance for its premises, removing some of the uncertainty about the state of the property.
The company said: “Airbnb Plus has more than 100 checklists, including cleaning, comfort and design, which have been checked and verified.
Although the site has been providing hotel rooms and boutiques for a while, they will now be listed in a separate category, making them easier to find. The AirBnB Collections also group certain types of accommodation, such as honeymoons, for specific trips.
AirBnB was founded in San Francisco, and in this small but symbolic market, the company’s accommodation space has fallen sharply.
Data collected by the San Francisco chronicle show that short-term rents fell more than 50 percent in less than six months. Meanwhile, the long-term rental site Zillow reports an increase in available apartments in California cities.
The data is organized by Host Compliance, a company that helps cities enforce short-term lease laws. It includes companies other than AirBnB, such as HomeAway and Flipkey.
But AirBnB, the biggest player in short-term rentals, has been hit hard. According to the chronicle, the site has 8,740 listings in the city in August 2017. By January, that number had fallen to 4,191.