Popular meal planning services are not just about nutrition and disease prevention.

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San Francisco start-ups combine food and technology to prevent diabetes.

PlateJoy is a personalized meal planning company with a product called PlateJoy Health: Diabetes Prevention. The company’s current platform provides recipes for people based on their lifestyle and nutritional goals. The new system combines traditional services with additional tools such as weight tracking and virtual coaches to treat pre-diabetes patients and try to prevent them from developing type 2 diabetes.

Blood sugar levels in prediabetic patients are higher than normal, but not enough to be considered diabetes. The centers for disease control and prevention estimates that there are 86 million adults in the United States, or one in three people with the disease. Prediabetes can lead to type 2 diabetes, but can usually be reversed by weight loss and increased physical activity.

Users took a short test and then received a dietary plan from the CDC diabetes prevention program, which has been shown to reduce the risk of type 2 diabetes by nearly 60 percent. PlateJoy users in 4,000 participating cities can choose to send the ingredients to them via Instacart.

PlateJoy USES technology to try and prevent disease – and ultimately to lower health care costs.

The service comes from players throughout the health care system looking for ways to reduce costs. Leading amazon, j.p. Morgan and Berkshire hathaway have even teamed up to create a problem-solver.

“Many large health care company in the traditional way of the boring processing this kind of problem, whereas PlateJoy trying to do is we all know and love of consumer brand choice health care” a page, the co-founder and chief executive, Christina Bognet said.


Many blue cross blue shield health insurance plans will cover PlateJoy’s diabetes prevention system. As a result, employers Express Scripts, Dignity Health and Kroger mean that about 20 million people can download applications for free on Thursday.

When the insurance coverage program is registered, they receive a free digital wireless electronic scale that connects to their application. When they complete the first two weeks, they will get a free FitBit, which is also integrated with the system. The insurance company will indemnify PlateJoy for two tools. Insurance companies and employers will pay about $600 a year for each patient.

People who are not covered can still download the system and pay for it. The membership fee is $89 for three months and $119 for six months. With this plan, they will not receive a free proportion and FitBit.

Several states plan to cover diabetes prevention programs for medicare beneficiaries of the CDC’s medicaid program next year. The health care industry is working to ensure that patients can choose from face-to-face programs offered in virtual programs like the YMCA and PlateJoy.

Paying for preventive care rather than simply treating diseases is a way for health advocates to keep people healthy and reduce costs, but practice has proved difficult. Bognet thinks this will change.

“I think it’s an intuitive thing to prove repeatedly, and this particular plan is done in a standardized way,” she said. “So when it comes to insurance companies, they know that it makes sense to pay for prevention rather than treatment, and it’s very cost-effective. It’s not typical or today’s standard.”

PlateJoy, founded in 2012, aims to help people lose weight and maintain healthy lives and provide them with a balanced diet. Now, it is expanding the use of this idea to prevent disease, and diabetes is just the first problem that Bognet wants to solve, though she refuses to reveal the next question.

It’s true that many diseases that americans can prevent today by changing their way of life, give PlateJoy a lot of opportunities.

Correction: about 20 million people can download PlateJoy’s diabetes prevention system for free on Thursday. An earlier version of the wrong number.

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