Are the influencers valuable? We found the undercover.


I think we can all agree that the size, location and even the existence of lies about your house is ethically questionable. Or steal someone else’s photo. Or offering freebies without offering anything in return. However, I have to admit that I have done all these things. I’ve done some things that make the most social media addicts blush. I bought followers and asked to like them. I have community labels that I don’t belong to. What’s up? ?). I have copied the snapshots of other people’s Instagram accounts and worked hard to tailor the attribution tags before Posting them to my own Feed. I took photos from my vacation to Italy.
If you sell anything to the public, you’ve heard about Instagram influencers – the hottest topic in advertising, because advertising is good. As social media has begun to replace television, newspapers and magazines as the main entertainment resources, enterprises have to seek new ways, to make their products in the sight of the young population of mouth-watering. Of course, companies can buy ads for Instagram to slide into their user photo feeds. But young consumers are very good at ignoring this. The ideal solution is to infiltrate these flows rather than advertising, but to use familiar, trusted friends’ voices — and that’s exactly what drives entrepreneurs.
So, naturally, it became a member of Instagram’s influence. A man usually young and attractive social media created a rich fantasy life, they will happily for their products to provide a compelling reference, in return for free or a small fee. This allows you to create an AD for a business owner without having to hire a model or a photographer. It also allows your potential customers to see that your product is not in the glare of some studios, but on the scene, in the fascinating life of the real person.
In addition to being different from advertising companies or traditional media, influencers usually don’t go beyond appealing online roles and a large number of followers. There are few criteria for interacting with influential people, and small scaffolding is set up to prevent someone from sending you a service invoice after you send a free candle.

“I would say we get about five or six requests a week,” said natalia makov, founder of Markoff Group, a public relations agency that represents more than a dozen small luxury retailers. She said that most of the publicity requests that Mr. Markov had received began to be casual. “They say, you know, ‘I have an Instagram account. I am an influencer. I love you products; Can you send me some? ‘then, there were about three or four emails, and after I had sent out their products, they would give me a price list. ”
Shameless is not the only trap. Fraud is also widespread: advertisements are so false that the federal trade commission recently threatened legal assault on people; False followers; False lighting; Ridiculous demands on money and products and things, things, things. Evan Asano, CEO and founder of Mediakix, a social media marketing agency, says: “anytime you have this kind of money flowing into the platform quickly, that’s the gold rush. Like any gold rush, it seduces decent people and abandoned people.
However, this does not mean that you should write off the booming corner of the advertising economy as a scam. All the shortcomings of Instagram are very influential. As of September 2017, the site has 800 million users, 80 percent of whom are focused on the business, with more than 60 percent of users saying they have found new products on Instagram. As for the impact market, according to a recent estimate by Mediakix, it is worth $1 billion in 2017 and could double in the next few years. This is a multi-billion dollar company that may be spending on the “stars” of the entrepreneurial single band social media, hoping it will help their bottom line.
But will the payment influencer lead to actual sales? If a photogenic, 22 year-old eye approaches you and asks to represent your handbag/coat/sweater/hotel/restaurant on Instagram, will you be ripped off? To get answers to these questions, I decided to go undercover and infiltrate the Instagram economy. I called some successful influencers, created a fake design guru, bought a bunch of fake followers, begged for some free products, and started to influence them. That’s what I learned.


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