He is one of America’s most famous comedians, but most people don’t see it: Kevin hart often runs a more ambitious comedy machine in his office.
Back in 2009, when he took out a small portion of his two-year lease space for his launch, HartBeat produced, hart feared he would not be able to afford it. It was before his comedy special became the highest-grossing film of all Before his social media profile reached near-record proportions. Kevin hart day before the announcement in Philadelphia. Before he became one of the biggest stars on earth.
“When I first came here,” he said, “it was before the money came, it was a dream. I see that every day, and I start to say, ‘oh my god, how am I going to do that, man ? Shit. I finished the damn two-year lease on this place! ‘”
But he liked the “ideal” view that still his personal office, and he had a plan from a hard-won Epiphany. Historically, comedians and actors, even highly successful actors, have been the gears of a large machine. For all their fame , money and charm, they were basically powerless to resist the machine’s whims. They’re products. They do their best, they work hard, they do their best, and at the end of the day, they leave a faded reputation and money they Can keep along the way.
Hart saw this early in his stand-up comedy career and decided to try something different. Something risky. The idea is this: create something lasting. What happens when you’re done. Don’t just show up and try to walk away. Own what you do. Perfect your craft, of course, but by doing so, create a, profitable business that will be profitable long after the world has seen enough of your face and heard your jokes.
In short, the thought of Kevin Hart standing nervously in his office in 2009 was: don’t be that gear. Is the machine.
So he is.
For most of comedy’s history, others are making more jokes than comedians. The entire infrastructure – agents, managers, sponsors, producers, investors, club owners, theater owners – is set up behind these artists. Traditionally, comedians paid a flat fee, meaning They don’t have a drop in ticket sales. They don’t have their own privileges, the rights to movies or TV shows. Others, mid producers, earn the right to permanent license these works. Comedians usually don’t get any ” Back end participation,” part of the movie’s revenue.
To make it bigger, to be seen and heard, comedians have to go through other people, and other people have written the rules, which are bad for them. Comedians are still there.
Kevin hart wanted to go out.
Born and raised in Philadelphia by his single mother, Nancy Hart, created his own self-deprecating, boastful comedy group on the east coast club circuit. In 1999, he caught the attention of legendary comedy manager Dave becky, who helped plan the careers of Some of the world’s most famous comedians, including Amy Poehler, Louis CK and Aziz Ansari. Becky signed him, and hart moved to Hollywood in 2000, almost immediately landing a TV pilot and movie role. But they weren’t really hit, so hart “Desay something different, becky told me. “He said, ‘I’m going to be the greatest, biggest comedian in the world, and then Hollywood is going to start calling me instead of asking me to audition. ‘”
He studied a bigger and bigger comedy shows. He built a fan base and made several stand-up comedy specials, all of which follow traditional rules and everyone else has all The rights.