Drinkers in Europe are craving American spirits. But will trade flow?


Stephen gould, who is pacing his home in Colorado, has just placed his latest order with a small group of engineers. Ford, he says, for control of the supply chain in the asia-pacific region, this is not an unusual activity – in addition to his before surgery on a cold day, he said, because the doctor in his surgery removed a large chest tumor.
The stitches may only last a few hours, but gould knew the moment was important to him and that he needed time to recover. The founder and director of Golden Moon Distillery, a colorado-based white wine company, is preparing a $5m transformation to increase production from thousands to more than 250,000 a year.
Golden moon created gould, known as “super senior” craftsmen spirit “- gould, bourbon, black rim of the eye, and so on, by adopting the method of historical thinking from the ancient private distillation literature research. This small batch of locally sourced white wines is active all over the United States. Last year, the number of independent wineries in the United States increased by more than 20 percent. “People want to know where their spirit comes from, they want something different, it tastes great,” gould said.
This includes non-american drinkers, who are rapidly developing their taste for American wines. The U.S. exported $1.4 billion of distilled spirits in 2016, up 6.7% from 2015, and is expected to do better this year. Big companies like jack daniels, financed by deep-pocketed multinationals, have long had a place in the world. Now smaller wineries are taking some action. Gould confidently abandoned the expansion of his brewery to allow him to export. “We plan to become a bigger player in the UK, we in the Dutch market, we are positive talks of northern Europe, and then we plan to launch a whisky in Japan and India.”
But at a time when global trade faces unprecedented challenges, international expansion is a risk. Donald trump has threatened to impose tariffs on European Union steel imports during a protectionist trade campaign in July. The move raises the threat of retaliation from the European Union, which levies a tax on bourbon, one of the most distinctive American products on the market. “We are in an atmosphere of high fighting,” jean-claude juncker, the President of the European commission, told reporters.

Mr. Gould did not express anger at the new protectionist stance of the trump administration. “I am deeply shocked by the lack of understanding in our current government about how international trade works,” he said. “I think the change in our attitude to trade will hurt the wine and beverage industry across the United States.” But he thinks his industry is strong enough to overcome an emerging trade war.
Other winemakers are more optimistic about the trade threat between the us and Europe. Steve Beam, a descendant of Boston’s pioneering Jacob’s Beam, runs a whiskey distillery in Kentucky’s limestone division. His main products: Yellowstone, 105 bourbon. “Depending on the tax situation, we may lose some competitive advantage,” he said, possibly in the eu’s bourbon tax. “They can make consumers more expensive. Everyone lost the deal. But hopefully they’ll get it all figured out, and that’s a different story. “Liang said there would be a gap in the market anyway. “There seems to be more demand than supply, which is always a good situation for suppliers,” he said.
Liang’s main target is the UK, second only to Canada, and the us’s second-largest spirits export market. The British drank $122 million of American wine in 2016. For Mr Liang and Mr Gould, however, a brexit plan is imminent. Uncertainty about how Britain’s exit from the eu will affect trade deals means exporters cannot plan for next year, let alone five years. “I don’t think the British government really knows what it’s doing,” Mr. Gould said.
But British drinkers lose their appetite. Retailers Morrisons, Waitrose, Asda and Marks and Spencer have all introduced new hand elves to their stores in the past two years. Michael Vachon, an American spirit distributor working in the UK, says the country’s economic stagnation may actually help sell. “Products like ours may do better in a recession. People may not be able to afford their holidays, but they can still replace them with smaller ones. ”
The growing market appears to be a broader trend, with consumers abandoning mass-produced products in favour of artisans. “Making products more important to consumers than ever is because they are more accessible than ever,” Vachon said. He will soon compare the growth of independence to the prosperity of craft beer. But while acknowledging the similarities, winemakers are reluctant to use the word “craft” when describing their business. “We are moving away from the word,” liang said. “I prefer to call myself a food glass brewery. This process is not very important in the distillation industry, and I think it has lost some meaning in the brewing industry. ”
Whatever you call it, the industry looks healthy. Gould and he were also pleased with The Times. “I left the hospital in five days, and those who had surgery were usually discharged.” “He boasted. “I feel good.”


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